JR
✦ Digital Native

Hi, I'mJosh Russo

Almost two decades in digital transformation — Sitecore, Dynamics 365, and campaigns across $1B+ in non-profit and government assets. I build high-performing teams, connect systems to a single view of the customer, and accelerate everything with AI.

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About

Melbourne-based technologist, builder, and drone pilot.

I'm Josh Russo — almost two decades in digital, most of it in the non-profit sector leading Sitecore and Dynamics 365 transformations, building high-performing teams, and turning data into strategy. Outside of that, I ship AI-powered tools, personal apps, and investment bots — and fly a drone over Melbourne for @aerial.melbourne.

Digital marketing & analytics

A decade leading digital transformation: 80-site Sitecore migrations, GA4/GTM at scale, Dynamics 365 automation, and the strategy behind measurable growth.

Web & AI development

Shipping Next.js apps, Telegram bots, and AI-powered tools on Vercel, Convex, Supabase, and Railway. Build fast, iterate faster.

Aerial content & media

Flying a drone over Melbourne for @aerial.melbourne — AI-assisted reel production, data-driven content strategy, and fine-art prints.

Capabilities

Expert

Deep expertise, refined over a decade

  • Digital Strategy
  • Sitecore
  • Dynamics 365
  • Team Leadership
  • Web Experience
  • GA4 / GTM
  • Customer Segmentation

Proficient

Comfortable shipping and running

  • Data & Reporting
  • Paid Ads
  • SEO
  • React / Next.js
  • Databases
  • IT Infrastructure
  • Process Design
  • Multimedia & Video
  • Asana

Exploring

Where I'm pushing next

  • AI Agents
  • Claude Code
  • Advanced MCPs
  • Single Customer View

Stack

What my own projects run on

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Node.js
  • Vercel
  • Convex
  • Supabase
  • Railway
  • Telegram Bots

Career

Two decades of shipping, measuring, and leading.

19+
years in digital at YMCA Victoria
$1B+
in government & non-profit assets marketed
80
sites consolidated into one Sitecore platform
5
apps & bots of my own running in production

  1. 2019 — Present

    Digital Optimisation Manager

    Leading digital strategy and a web team — Sitecore and Dynamics 365 transformation, and driving the shift to a single view of the customer.

  2. 2018 — 2019

    Digital Specialist — Recreation

    Ran digital channels and campaigns across local government assets valued at over one billion dollars.

  3. 2017 — 2018

    Marketing Communications Officer

    Demographic analysis and customer segmentation to guide program strategy, plus end-to-end video production.

  4. 2013 — 2017

    I.T. Specialist

    Coordinated IT infrastructure and strategy across six centres — the systems grounding behind the marketing work.

  5. 2006 — 2013

    Web & Social Media Officer

    Started out growing websites, brands, and early social channels for the recreation sector.

Beyond the day job

Things I grow, fly, and automate.

Bonsai & Cambium

A slowly growing bonsai collection — and Cambium, the app I built to track every tree, repot, and prune. Patience as a practice.

See the build →

Aerial Melbourne

Drone photography over Melbourne, an AI-assisted reel pipeline, and a fine-art print store built around the best shots.

View the work →

Bots that run my life

QuantBot watches my portfolio across ASX, US stocks, and crypto; Homebot makes sure the bins go out. Small automations, real utility.

See the build →

Contact

Get in touch

Got a project, a collaboration, or just want to talk drones and Next.js? Drop me a message and I'll get back to you.

Email me@aerial.melbourneLinkedIn